How to Choose the Best Estate Agent for You

Choosing the right estate agent can make a huge difference in how quickly you sell your property, the price you achieve, and the overall experience. Here’s a guide to help you navigate the process, packed with useful tips to make sure you get the best outcome.

Does It Matter Which Estate Agent You Use?

Yes, it does. Your estate agent is your partner throughout the selling process. A reputable estate agent will have a strong track record of successful sales, be knowledgeable about the local property market, and have access to a pool of potential buyers looking for properties just like yours.

Is It Best to Use a Local Agent?

Local agents often have an advantage because they understand the property market in your area. They know what potential buyers are looking for and can advise on the best way to market your type of property. A street estate agent with a strong local presence is more likely to have a list of interested buyers who are actively searching in your area. However, online estate agents can be just as effective and might offer a cheaper option with similar services.

How Do You Evaluate an Estate Agent?

When evaluating potential estate agents, consider the following:

• Number of Comparable Properties Sold: Check how many properties similar to yours they've sold. This gives you an idea of their experience and expertise.
• Average Sale Price vs Listed Price: The best estate agents will achieve a sale price close to the listed price.
• Success Rate: A good agent should have a high success rate of selling properties they take on.
• Average Sale Time: Check how quickly they sell properties – an agent adept at quick sales might be ideal if you’re in a hurry.
• Customer Reviews: Look for agents with positive online reviews, as these indicate good customer service and reliability.

Do I Have to Pay Estate Agent Fees If I Decide Not to Sell?

Most estate agents operate on a "no sale, no fee" basis, meaning you won’t pay if your property doesn’t sell. However, read the contract terms carefully to avoid any hidden costs.

A pool of purchasers

A good estate agent will have a database of ready, willing, and able purchasers – buyers who are serious, pre-qualified, and have their finances in place. This is key to a smoother and faster sale.

Sole Selling Rights vs Multi-Agency Contracts

• Sole Agency: With a sole agency contract, only one estate agent has the right to sell your property. You’ll pay them even if you find your own buyer. This is usually cheaper and simpler.
• Multi-Agency: This option allows you to instruct multiple agents, but you’ll pay a higher commission to the agent who secures the sale. It can be effective for reaching more potential buyers but comes with higher costs.

How Much Do Estate Agents Cost?

Estate agent fees typically range from 1% to 3% of the sale price, plus VAT. Online agents often charge a fixed fee, which can be a more budget-friendly option, especially if you're confident in your property’s selling potential.

Beware of Estate Agent Valuations

Be cautious if a potential agent gives you an optimistic valuation that's significantly higher than others. Some agents may inflate valuations to win your business, only to lower the price later. It’s always wise to get multiple valuations and compare them.

What Makes a Good Estate Agent?

A good estate agent should offer:

• A Clear Marketing Strategy: They should have a plan to market your property through property portals, online platforms, sale boards, and other marketing materials.
• Effective Communication Skills: They should keep you updated and respond quickly to queries from prospective buyers.
• A Wide Range of Services: From accompanied viewings to handling negotiations, a full-service agent will make the process much easier for you.

Property Marketing Strategy

Ask about their approach to marketing properties. Do they use professional photography, virtual tours, or online portals? Are they listing your home on popular property portals where most potential buyers will see it?

Should I Change Estate Agents?

If your property isn’t attracting interest or the agent’s customer service is lacking, it might be time to switch. Don’t be afraid to look for another agent if you feel your current one isn’t working hard enough for you.

What Type of Agent Should I Use for a Quick Sale?

For a quick sale, consider using an agent with plenty of experience in fast transactions or an iBuying service like Upstix, which offers instant cash offers on properties​. They’re ideal if you want to avoid the uncertainty of waiting for potential buyers to make offers.

Industry Qualifications and Professional Memberships

Choose agents who are members of professional bodies like the National Association of Estate Agents (NAEA) or The Property Ombudsman (TPO). This ensures they meet industry standards and follow ethical practices.

Positive First Impressions

When you first meet an agent, ask yourself: do they seem knowledgeable, friendly, and confident? An experienced agent will make you feel at ease and answer your questions thoroughly.

A Strong Local Presence

A street agent with a lot of “For Sale” signs in your area is likely experienced in selling properties similar to yours. This local knowledge is invaluable for finding potential buyers quickly.

Final Tips

• Use online reviews and Google Reviews to gauge the reputation of your potential agent.
• Compare different commission rates and be clear on what additional costs might be involved.
• Ensure the agent has a solid track record of selling properties like yours.
• Don’t be swayed by the cheapest option – quality service often comes at a reasonable price.

Choosing the right estate agent can be the difference between a smooth, successful sale and a drawn-out, stressful process. Take your time, do your research, and find an agent who will give you the expert advice and support you need to make your property sale a success.

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