Upstix Appoints Bobby Morris as Director of Operations

We’re thrilled to announce a major new addition to the Upstix team. Bobby Morris has joined as our Director of Operations, bringing a decade of experience scaling high-growth businesses to help power the next stage of Upstix’s journey.

Over the past year, demand for our fast, hassle-free property selling service has skyrocketed — enquiries are up over 1,300% and completed transactions have grown by 60%. As more homeowners seek quicker, simpler ways to sell, Bobby’s appointment will ensure we can continue delivering the speed, certainty and ease that sellers need.

Scaling Smart Growth with Technology and AI

In his role, Bobby will lead the expansion of our purchase and resale processes, with a strong focus on using cutting-edge technology and AI to make the experience even faster and more seamless for sellers.
He’ll also be spearheading new strategic projects to help more homeowners across the UK unlock better, quicker ways to move on with their lives.

Bobby joins us after 10 years at Uber, where he was most recently General Manager of Uber Eats in London — one of the company's largest global delivery markets. He’s no stranger to scaling operations at pace while keeping the customer front and centre.

A Natural Fit for Upstix

Fred Jones, CEO of Upstix, shared:

"The housing market can be complex and slow, and more and more sellers want options that work for their unique circumstances. At Upstix, we’re proud to offer an instant cash offer and help sellers complete a sale in just a few weeks — something traditional routes often can’t match.

Bobby’s experience delivering speed and convenience for consumers is exactly what we need to meet the growing demand and drive our next phase of growth."

Bobby on Joining Upstix

Bobby Morris added:

"Anyone who’s been through a property sale knows how complicated and stressful it can be. Upstix is solving a real problem — giving sellers speed, certainty, and a genuine alternative to the traditional process.

I’m excited to be joining such a dynamic team and to help even more people move forward faster."Upstix Appoints Bobby Morris as Director of Operations to Accelerate Growth